About Us — Eye of Hours Media LTD

Our Mission

To empower high-growth businesses with transparent, compliance-first marketing strategies that deliver measurable ROI at scale — across every regulated and competitive vertical.

Our Approach

We combine programmatic precision with creative excellence. Every campaign is backed by real-time data, predictive modelling, and a relentless focus on the metrics that matter to your board.

Our Promise

No black boxes. No vanity metrics. You get full visibility into spend, performance, and strategy — plus a dedicated team that operates as an extension of yours.

Our journey

2024 — Foundation

Born in London, built for Europe

Eye of Hours Media LTD was founded by Mamadou Mouctar Bah with a clear vision: to bridge the gap between enterprise-grade performance marketing and the agility of a boutique agency. Registered at 128 City Road, London — the heart of the UK's tech corridor.

2024 — Growth Phase

First enterprise clients onboarded

Secured partnerships with FinTech and e-commerce brands across the DACH region and Southern Europe. Launched compliant traffic acquisition programmes for regulated online entertainment operators in multiple EU jurisdictions.

2025 — Scale

12+ markets, €4.8M+ managed

Expanded operations to 12+ European markets. Built proprietary AI-driven bid management and creative scoring systems. Grew to manage over €4.8M in annual media budgets across Google, Meta, TikTok, and programmatic networks.

2026 — Today

Building the future of performance marketing

Investing in predictive LTV modelling, real-time client dashboards, and deeper integrations across the AdTech ecosystem. Our goal: become the most trusted performance partner for regulated and high-growth sectors in Europe.

Leadership

The people behind your campaigns. Experienced, hands-on, and accountable.

Mamadou Mouctar Bah

Managing Director & Founder

Oversees company strategy, key client relationships, and business development. Background in performance marketing, FinTech, and regulated digital sectors across Europe.

LinkedIn →

Head of Strategy

Strategy & Analytics

Leads campaign architecture, media planning, and data analytics. Specialises in multi-channel attribution and predictive budget allocation for enterprise clients.

Creative Director

Creative & Production

Runs the creative studio — video, design, and copywriting. Focused on high-converting ad creatives with rapid A/B testing and iteration cycles.

What we stand for

Radical Transparency

Every euro spent is accounted for. Real-time dashboards, weekly reports, no hidden markups. You see exactly what we see.

Compliance First

We operate within platform policies and advertising regulations at all times. For regulated verticals, compliance isn't optional — it's foundational.

Data-Driven Decisions

Gut feelings don't scale. Every strategy, bid, and creative decision is grounded in data, tested rigorously, and optimised continuously.

Long-Term Partnerships

We don't do short-term wins at the expense of sustainable growth. Our 98% client retention rate speaks for itself.

Performance-driven marketing with a human touch